Why Direct Lenders are a Better Option for Online Loans

Short-term financial needs are bound to pop up every now and then. You may need some extra cash after a life event like a wedding, baby, or a move. Fortunately, online loans from direct lenders can help you get the money you need without adding fees and time from using a loan broker.

Direct lenders like Advance America offer a quick application process, instant loan decisions, and funding within 24 hours (in most states) of your application. Let’s take a closer look at online personal loans from direct lenders and how they may benefit you.

What are Online Direct Lenders?

Online direct lenders help provide you access to the funds you need to help you get out of a financial bind. If you qualify, you can receive a short-term loan that you’ll repay over the course of a few weeks for a payday loan or title loan, or over a longer repayment period for installment loans and lines of credit.

While you can also get a short-term loan from an indirect lender like a broker or loan connection service, going this route can be risky. This is because indirect lenders provide your data to many companies and may tack on costly service fees.

How Direct Online Loans Work?

If you decide to pursue a loan through an online direct lender, you can expect the following process.

  • 1. You Apply

    The lender will require you to apply, usually through a fast online application process. You’ll need to provide them with a few personal and financial details like your contact information, Social Security number, and income information. If you want your loan deposited directly into your account, you can provide them with your banking details as well.

  • 2. The Lender Makes a Decision

    Once you’ve submitted your application, they’ll decide whether to approve you for a loan. If you don’t have the best credit, don’t worry as many direct lenders have more lenient credit score requirements.

  • 3. You Receive the Funds

    If the lender approves you, you’ll receive the funds, through either direct deposit or picking up the cash from a brick-and-mortar location. Many lenders offer fast funding so you may be able to get your money within 24 hours or less. Approved loans from Advance America provide same-day funding when you apply before 10:30 AM EST, or within 24 hours from your application.

Benefits of Working with a Direct Lender

There are a number of benefits of loans from online direct lenders including:

  • Work Directly with the Lender of Your Choice

    When you apply for a loan through a direct lender, there is no middleman like there would be with a loan matching service. You can apply with the lender or loan of your choice.

    Advance America is a direct lender that’s been around since 1997, licensed across 27 different states in the U.S. Over the years, we’ve earned an A+ Better Business Bureau rating and countless positive online reviews.

  • Get an Approval Decision Instantly

    The approval process with direct lenders can be instant. After you send in your application, you’ll likely receive a decision right away. You may even be able to get your funds within 24 hours.

    Processing your loan with a loan connection service will take time to connect you to a lender, which can require you to complete an additional form and delay your approval and funding.

  • Simple Application Process

    Compared to other lending options, applying for online loans with direct lenders is quick and easy. Rather than waiting for various lenders to provide you with offers, you can apply for direct online loans with your phone or mobile device in one simple go. You can complete the process in a few minutes from the comfort of your own home, with a decision in minutes.

Advance America Offers Direct Lending Options Built for You

If you’re interested in a short-term loan from a direct lender, Advance America is here for you. You can apply online directly on our website and receive a decision in minutes. Upon approval, the funds will be deposited into your account within 24 hours.


The Advance America advantage

Since 1997, Advance America has helped millions of hardworking people with a variety of financial solutions including Payday Loans, Online Loans, Installment Loans, Title Loans and Personal Lines of Credit.
148+ million
loans issued
900+ stores
and online loans
25+ years
providing loans