Low Complaints, High Satisfaction

Customer feedback is a priority for the short-term lending industry. While consumer advocates and vocal opponents paint payday lending as rife with complaints, recent data offer a different story. Consumers not only value having this credit option, but an overwhelming majority of them are satisfied with their experience.


CFPB pie chart graph of consumer complaints, by percentage, by financial category

The Consumer Financial Protection Bureau (CFPB) released a report providing an in-depth examination of data in its consumer complaint database. The database, which began in 2011, covers a wide range of financial products, and has collected complaints about payday loans since the fall of 2013. Since then, payday loans accounted for less than one percent of all complaints to the CFPB, and only one-tenth of those complaints were about storefront lenders. Similarly, only one in 10 payday lending complaints received by the Better Business Bureau (BBB) were about regulated storefront lenders.1

An even deeper dive into the CFPB and BBB data reveals that a majority of complaints about payday loans are likely related to scams, not regulated lenders. The dearth of complaints confirms that storefront payday lending is already effectively regulated at the state and national level.

Results from national public opinion research conducted by Harris Interactive also reinforce the CFPB’s findings, providing further concrete evidence that borrowers value having this credit option, use it responsibly and are overwhelmingly satisfied with their experience. According to the research:


Borrower satisfaction with lender graph

Both the government’s data and the Harris report echo Advance America’s own customer satisfaction surveys. According to recent data, 97 percent of customers who visit an Advance America center rate their experience as good or excellent and 30 percent of customers say they will consider Advance America in the future. Out of more than 10.5 million transactions in 2013, only 349 complaints–or 0.003 percent–were filed with state and federal regulators.

As regulators, including the CFPB, consider further laws governing short-term lending, they must look to complaints and satisfaction data to understand the clear distinction between regulated and unregulated lenders and to consider the voices and experiences of consumers.

1 Pew Charitable Trusts, “Fraud and Abuse Online: Harmful Practices in Internet Payday Lending” (October 2014)

The Advance America advantage

Since 1997, Advance America has helped millions of hardworking people with a variety of financial solutions including Payday Loans, Online Loans, Installment Loans, Title Loans and Personal Lines of Credit.
157+ million
loans issued
800+ stores
and online loans
25+ years
providing loans