Cozy Commerce

Methodology: This study surveyed 3,002 U.S. respondents to identify America’s favorite independent boutiques for affordable winter clothing. The sample was designed to reflect a balanced mix across age, gender, and geographic region, ensuring that results represented the diversity of shoppers nationwide. To preserve accuracy and reliability, the research applied a two-step statistical approach: stratified sampling was used to capture demographic variety, followed by post-stratification weighting to align responses with national population benchmarks derived from internal data sources. Conducted in October 2025, the study offers insight into where Americans most enjoy shopping locally for quality, budget-friendly winter apparel.