New Partnership Highlights the Company's Role as Consumers' "Pit Crew," Providing Financial Services for Hardworking Americans
Spartanburg, S.C., February 24, 2017 - Advance America, one of the nation's leading providers of short-term loans and other financial services, announced today its new partnership with NASCAR star Danica Patrick. The relationship bolsters Advance America's presence in new and current markets, and showcases the many ways Advance America helps consumers to "power on" when times get tough.
Patrick took the world by storm when she entered the male-dominated sport of professional racing. Named as one of TIME Magazine's 100 most influential people, the professional race car driver and entrepreneur will be featured in a new integrated marketing campaign across TV, print and social channels. In addition, Patrick will sport Advance America's logo on her racing helmet throughout the 2017 NASCAR season.
"Danica's admirable reputation, welcoming personality and can-do attitude fully align with our company's mission and values," said Trudy Boyles, senior vice president of customer experience at Advance America. "Danica is the perfect person to share our story."
"We all face obstacles from time to time and struggle to make ends meet," said Patrick. "I'm proud to partner with a company that offers reliable and trusted solutions to help Americans get back on track during tough financial times."
The short-term lending industry helps approximately 19 million households manage financial challenges annually. Advance America - with approximately 2,000 centers nationwide and online services in select markets - provides a suite of convenient, cost-competitive financial services to meet consumers' ever-changing needs and expectations, including cash advances, title loans and installment loans. The company also offers prepaid debit cards and tax preparation services.
"We all need a pit crew in life," said Boyles. "Advance America wants consumers to know that they can count on us wherever the road of life leads them. And, now Danica knows that our team around the country will be cheering her on every race!"
For more information on Advance America's partnership with Danica Patrick, along with Danica's message to consumers, please visit www.advanceamerica.net/Danica.
About Advance America Cash Advance
Founded in 1997, Advance America, Cash Advance Centers, Inc. is the country's leading provider of non-bank financial services, with approximately 2,000 centers across the country. The Company is a founding member of the Community Financial Services Association of America (CFSA), whose mission is to promote laws that provide substantive consumer protections and to encourage responsible industry practices. Advance America is a wholly owned subsidiary of Grupo Elektra, one of the largest Latin American providers of banking services, consumer finance and specialty retailing. Please visit www.AdvanceAmerica.net for more information.
Jamie Fulmer, Senior Vice President of Public Affairs